Category/ Credentialing

Why is Digital Marketing Becoming the Industry Standard?

Blog Main Image here

Digital marketing can be used to target potential patients who are searching for information on health-related topics online. By providing relevant and accurate information, healthcare providers can build trust with potential patients and encourage them to seek care.


Digital marketing also engages existing patients and promotes healthy behaviors. For example, providers can use digital channels to remind patients about appointments and preventive care services. By staying connected with patients, providers can help them make better decisions about their health and improve overall health outcomes.


Digital marketing also reaches a broader pool of qualified candidates for open positions within healthcare organizations. The industry is projected to grow significantly in the coming years, so attracting top talent will be essential for meeting future demand. You could say that digital marketing is good not just for patient acquisition but for employee retention as well!


Importance of Digital Marketing

Over the years, consumers have become increasingly dependent on technological resources, so businesses must actively reinforce their online presence with great thought and consideration.


Modern patients spend considerable time researching reviews and approval ratings before committing themselves to any practice for the first appointment, never mind their entire medical journey. The chance of converting potential patients into customers can be fatal if a practice has a weak online presence.


To be able to get more patients through their doors, healthcare organizations should make sure they are easy to find online. Directly contacting your patients can be difficult. And what’s worse is when they are unable to book online. An online booking system can make a huge difference to your practice.


Many elements go into a thriving online booking system. However, the common thread is communication. The platform you choose should allow you to communicate with your patients in various ways to get the most out of it. The best solution will enable you to communicate with your patients before booking an appointment. It should also be able to give instant feedback on any reviews posted about your facility, which in turn helps improve your chances of getting more patients through the door.


Just because digital marketing is a relatively new field does not mean that it is any less important than more traditional marketing methods. If anything, digital marketing is even more crucial in today’s business climate, where most consumers spend their time online. Ignoring this fact would be to do your business a disservice.


Now let’s get to the point and discuss some of the best tools for digital marketing. These tools are easy to use and will give you the best results for your online presence and conversations.


Google Business Profile

Google business profile is a free online directory listing designed to help customers search for your business using their Google accounts. People who use their Google accounts to browse the web or search for places to eat, drink, or shop can find your business with a few quick clicks as long as it appears on the map.


As a Google business owner, you’re automatically subscribed to many Google services at no extra charge. Keep track of your customers, know when they visit or call, and connect better with them in the future from your Google Business Profile dashboard. From here, you can view detailed reports about activity on your listings.


A Google business profile is your online business presence on, the biggest search engine in the world. With a Google business profile, your business is more accessible online through the various Google products and services designed to help companies find customers and grow. Patient reviews and ratings appear in the listings, which can be used as the basis for the further acquisition of patients.


Google business profiles are a quick and easy way to set up a profile on Google and list your business on Google Maps. A Google business profile is your chance to introduce potential customers to your product or service in a visually stunning and user-friendly format.


The following are some of the benefits of having a Google business profile:

·        Adding your contact information and opening hours for increased customer access.

·        A visual layout presents your business in an easily scannable image to potential customers.

·        An opportunity to display your business’s interior and exterior pictures for increased visibility.

·        The ability to showcase your products or services with up to 10 photos.

·        The option to add a detailed description of your business, including keywords that customers may use to search for companies like yours.

·        Links to your website and social media profiles so that potential customers can learn more about you.

·        Customer reviews and ratings from Google Maps users can help increase trust in potential customers.


Content is King

There is much debate about whether the content is king or not. But who could disagree that quality content is crucial for every business, major or small? If a company wants to thrive in this day and be successful in today’s economy, it needs to be able to create content that is unique, interesting, and engaging. The fact is that content is what drives business and what helps a business to reach its audience.

The success of your business is dependent on content. If you can’t produce it, you won’t be able to establish a relationship with potential customers. But what is the content? How can it help your business?


Let’s start with a definition. The internet puts power in your hands. You can write about anything, from your company’s products and services to a restaurant’s breakfast menu, and there’s no limit to what you can put out there and get information about.


When you search for something online, your results are generated using algorithms that capture your search behavior patterns, previous purchases, and website domains. This information helps search engines determine your needs and match them with the best options.


Content is why people come back to your website repeatedly, and it’s what makes your website stand out from the crowd. Having high-quality content on your website engages your customers, promotes your brand, and builds trust.


However, blogs aren’t the only place where you may find material. It should also contain photographs, videos, graphics, and other media. In reality, visual and animated resources are significantly more effective at capturing the attention and minds of viewers than written text alone.


Social Media Management and Marketing

A thriving social media presence is vital for any business to stay relevant and communicate with customers. Social media management is the best way to stay in control while still moving forward.


Social media management, also known as SMM, is all about creating content, engaging with your audience via social media channels, and listening to and responding to their comments, likes, and shares.


Social media marketing is gaining traffic and attention through social media sites. Using these tools, organizations can engage customers personally and earn their confidence faster. These methods reduce the need for large sums to be spent on marketing strategies.


Email Marketing

Email marketing is the process of sending emails to potential or existing customers to promote products or services through direct contact.


It is one of the most effective and reliable ways to connect with your customers. It is one of the most efficient ways to deliver a message to your customers in real-time and on demand.


The idea of email marketing is straightforward; you develop an email campaign, create your message, deliver it to your customer base, and measure the results. When people receive a promotional email from you, they don’t want to look at it and delete it. Email marketing aims to get the customer to do something actionable. This action could be: visiting your website, watching a video, making a call, subscribing to a newsletter, or any other desired action.


Email marketing is a great marketing strategy for promoting products and services. It’s also one of the most cost-effective. Email marketing is a form of electronic direct marketing that allows companies to reach customers via email. Email marketing can be used anytime, though it is most commonly used to send newsletters and promotions to existing customers.


24/7 Consultancy is a digital marketing agency that uses the power of the latest technologies to create innovative solutions for healthcare companies. Our highly skilled digital marketing expert team has a decade of experience creating digital strategies for client organizations of various sizes. Our work helped to facilitate the growth of our client’s businesses and make the organizations more popular on the Internet.


Close collaboration with our clients and communication through all stages of work are the foundation of our business model. We keep in mind that no two businesses are the same, and what works for one might not work for another.


Our services include web design and development, search engine optimization and paid search management, social media management, email marketing, internet marketing, and mobile marketing. To ensure the success of our clients, we are always looking for ways to create innovative projects that not just meet their goals but exceed them.

Differences between Physician Billing and Hospital Billing

Physician Billing vs. Hospital Billing: Understanding the Key Differences


Physician billing and hospital billing are the two types of medical billing that prevail in the healthcare industry. But what is the difference between hospital billing and physician billing?
This post will cover some essential points regarding the difference between physician billing and hospital billing, which will help you understand what factors come into play while learning about these two types of healthcare claims.


With physician billing and hospital billing, there are specific differences to tackle. For instance, physician billing is based on the percentage of the remuneration earned through procedures or a price for different services rendered. As for hospital billing, its based on the pricier reimbursement model, where the hospital charges the patients insurance plan for the services required and received.


Professional billing relates to physician billing, and institutional billing refers to hospital billing. In the healthcare industry, professionals differentiate between these terms depending on the purpose of the billing process and the services involved. The two methods, however, fall under the general medical billing process.


To highlight the key differences between physician and hospital billing, lets find out how they are used in both cases.


Physician billing: What is it?

Physician billing, or professional billing, refers to the billing process. Where claims submitted by physicians and healthcare providers are reimbursed when performing medical services or procedures on patients covered by insurance, once you decide to become a physician billing service provider, you must help the physicians or healthcare providers with claim submission and other related billing and collection tasks.

CMS-1500 or 837-P is the claim form used for physician billing. The only difference between these forms is that the CMS-1500 is a paper document, and the 837-P is an electronic document.
•    Some insurance companies, like Medicaid, Medicare, and others, only accept electronic claims as payment methods. P stands for professional configuration on the 837-P claim form, an electronic version of CMS-1500. Most of the time, expert physician billing services have more to do than institutional or hospital billing services.
Billing a doctor is an important administrative task that controls many other tasks in a medical office, like making appointments, greeting patients, registering patients, and collecting payments. 
To make sure that the organizations overall financial and operational goals are met, people who work in medical billing and coding need to know a lot about the policies and practices of physician billing. Because physicians bill insurance companies directly for patient services, a medical offices billing department relies on the accuracy of coding and claims processing to ensure that payments are made promptly. 
The organizations ability to stay in business depends on how much money it gets for each service it provides. Medical professionals can improve their ability to collect payments by learning the basics of physician billing.
•    Both inpatient and outpatient services can be billed under physician billing; both types can only be billed after patient verification.
•    All outpatient and inpatient services will be billed based on the patients insurance policy, so its important to check.
•    It is important to keep in mind that physician billing includes medical billing and medical coding as well.
Therefore, medical billers need to learn both billing and coding procedures. Healthcare professionals offices and hospitals employ medical billing and coding teams to handle everyday billing.
The process of physician billing is complicated and detailed. It is also time-consuming and requires a lot of effort and time. Scribe Align makes it easy by connecting healthcare providers with hospitals and insurance companies so they can focus on patient care instead of insurance claim submission. By outsourcing the billing process to a healthcare billing service provider like Scribe Align, you can focus on the doctors practice and patient care instead of worrying about getting paid for the medical services.

Hospital billing: What is it?

•    The hospital or healthcare provider submits claims for inpatient and outpatient services in hospital billing. For the same reason, hospital billing can also refer to institutional billing.
•    A hospital billing system also accounts for the services provided by skilled nurses. They also bill claims for medical facilities and medical claims for laboratory services, medical equipment, radiology, supplies, etc.
•    An institutions configuration is indicated by I. Hospital billing is performed using forms UB-04 or 837-I. In contrast, the UB-04 is a paper-based form, while the 837-I is a computer-based form.
•    A physicians billing is similar to a hospitals billing, except that hospital billing only deals with the medical billing process; it does not deal with medical coding. However, physician billing also includes medical coding.
•    The hospitals appointed medical biller is only responsible for billing and collection in hospitals. It is challenging to handle hospital billing as compared with physician billing.


Billing for Physicians and Hospitals: how to increase revenue?

•    Hospitals and physicians have different billing models when it comes to revenue reimbursements. But their processes have a significant impact on preventing denials and fraud.
•    Keeping track of unbilled and unmissed claims and services becomes the physician billers priority. However, the staff should be aware of any billing or coding errors when submitting claims. Technical errors can also cause mistakes for various reasons.
•    Outsourcing healthcare billing and coding services is often the best option for hospitals and healthcare providers to avoid errors and payment losses.
•    The hospital billing process is quite different from physician billing. A hospital or institutions billing function includes collection and billing.
•    As a result, institutional cases are handled only by coding experts because hospital coding is considered more complex than physician coding.

It is essential to avoid violating HIPAA privacy and security rules since physicians and hospital billing staff have access to private and confidential patient health information.
Thank you for reading about Physician Billing and Hospital billing. I am pleased to provide you with information on physician and hospital billing.

Stay Connected